Marketing in Social Media

Credit: greenbookblog.org

Make people listen through your stories

Anna Ikonen has told us lots of tips for social media marketing and we had have many lecture presentation related to this topic. I see the main important thing is to talk and raises attention through emotions and values. At the end of the day, we are all humans and we have feelings. When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that company can wield to build customer connections. Good stories give big voices to small ventures! In my opinion storytelling is for something that the entire work team, at organizational levels, embraces. Its all about the inspiration behind the business and the reason why the company came to be. It’s about customers and the value that they get when engaging with products or service. The most powerful stories are the ones that prioritize customers as the stars. It is not about selling but rather telling your story with passion and make it meaningful way hit the audience. I would do it naturally simply finding answer from the business idea I have behind the work and business. The passion for doing and its cause is certainly in the head section. So share it with others. Share your strengths, weaknesses, and how you arrived at where you are today.People want to hear and feel the truth. Storytelling is more than what you say explicitly. It’s how you communicate your message and how you connect with your target audiences.But first of all whether you’re producing infographics, writing for Facebook ad, or writing a blog, as I am doing, need to capture audience’s attention.

But how to do it? It really is about the little things.

1. Strong reputation will make your audience feel comfortable parting with their hard-earned money

2.Show your truly human side helps your customers bond with your company and creates lifelong advocates

3.Get personal by using a direct, targeted approach to marketing is more powerful—and more effective

4.Be Unexpected helps your brand be memorable, which makes it easier to stand out

5.Share positive feeling to generate earned attention

Community counts

93% of buying decisions are influenced by social media says my youtube source. Amazing video I would say. It really hooks up the viewer. So think about how easy it is also to buy things online. People really do a lot of things in social media. They buy goods, write experience, share contents and are active on social media. The social nature of activities brings us to a second aspect of the term, communities The current role of communities is to be communication and discussion platforms, but also a way of collecting and sharing information and knowledge. Existing companies are increasingly starting to realise the possibilities and the power of social media and build their own online communities. In brand communities customers discuss, share ideas and help each other. With more and more users participating on social networking platforms, businesses need to be doing much more than posting their own updates. Its important to share information but better way is also ask how users and customers feel like and wish like reading. What they looking for so we can provide interesting content. So keep your customers informed by updating your information regularly and as well as communicate with them. I would show my customers they have meaning for me and I am interested in their ideas. Thats how community works best. Customers will feel valuable themselves. Examples of communities are whatsapp application chat groups and various websites offered by facebook for hobbies and personal interests. I have one group on whatsapp with only girls, where we share our experiences of make-up, clothes and sports. How convenient! Im also huge fan on Tomi Kokko, who share on his Facebook fan page lots of tips for healthy living and sport. We all have our own community where we work.