Digi kick off

Presentation on monday from Pekka Tuominen / CEO / DigiPeople

Monday starting with DigiPeople

This week had a great start with presentation of Pekka Tuominen. Digipeople do videos, animations and infographis for them clients and the company has lots of expierience about digital tools and editing programs.After describing the company of DigiPeople, he really teach us a bit about human brain. Right side of the brain we deal with visual issues and positive emotions, like all the soft elements. Instead on the left side our brain deals with all the serious thinking we need for making decisions or focusing on something. In general, companies justify things based on facts, so thought the left side of brain. But consumers can be attracted best way by appealing to the emotions. Pekka's opinion was to speak to a buyer through images. Why explaining things, when you can show it. I believe that a human can also be more easily attract by things you show concretely and it awakes the listener's interest. During the pekka's presentation we watched video from YouTube where Simon Sinek, marketing consultant and really motivational speaker leads us to deapest guestion of why. Through the video i can feel the passion Simon has towards his work and the topic on the video to start from Why. Simon is really sharing inspirational information and I got really motivated of listen and learning from him. He is compelling performer and speak confidently. He owns the stage and knows what he is talking. He is professional. He starts everything with why. Why someone do things that way?

Why, How and What for?

Every single company knows what they do. Some of them knows How to do it. And only few of them knows Why. Like what is the purpose. Why do the organisation even excist. Simon main focus on to start with Why. Thats how all the great leaders start the action understanding the meaning of why. But mostly of the companies are doing it totally wrong way starting from What. For example of computers sales pitch. Marketing message usually sounds like this: We make great computers. Beautiful design, easy to use and user-friendly. So would you like to buy one? That is how mostly of the sales are done. That is how we communicate. We tell how we are better than competitor. It is uninspared way to approach consumers . Well.... there is also better way to do it. Because Simon is sending the message of people dont buy things for What you do but when you tell your story about Why you do it for you create added value for the people in your story, and they can be inspired. The goal is to make business with people who believe what you believe. Not about selling only what they need or what you have. They will be more loyal to you and want to be part of your story when it all starts from Why. People dont buy what you do they buy why you do it. Same comes to when hiring people. Dont only look for workers to pay them. Look for people who are motivated and inspirated so that they bring additional value to your business. They are also enthusiastic and passionate towards your business idea. They live and breath for your dream. They have the same values. That was Simon video about.18 minutes full of inspiration i could watch over and over again. A truly captivating and inspiring person.

My opinion and thoughts related to my work

Simon Sinek tool is powerful and simple. Its circle of questions which leads you to the right point of why. I undestand now much better how to communicate with my customers. I also have a totally different opinion of the hole concept what comes to my work. I see myself in different position. Simon makes me realise how to feel and see my job. Is it only that im working for money. Or probably something much better. Im more lucky to have a job where the result of my work is appreciated. At least I get a long with my boss. He is nice. He has a trust on me. And Sometimes i forget those simple little things which are not occur every workplace. Working for a same company for 7 years now i might have build a strong relationship towards the director. As from now i will be even more motivated and thankfull to have a job what makes me happy. Not always. But mostly of the time. Looking the bigger picture makes me feel satisfied. The road has been long and rocky. Work has required a lot of dedication but also opened up new doors. Now im able to manage my working hours with school. Life is full of decicion. Hard work always pays off.

Workshop

After Pekka's presentation we had a workshop to do in teams. Same what pekka does for living. Plan and write a synops and make a moodboard for any company we want to. So me and my team mates picked Ikea and we created a new business model to service a hungry and lazy students. Idea was about to bring cheap food to students houses with the mood of coming home after long day so warm food with delicous smell would make it up when mum is not home anymore to make a dinner. Dinner ready to eat from a nice Ikea box. So the message could be making life bit easier. Schoose Ikea. And your tummy will thank you. The hole shynops goes like:

"Just finished a long day of school and now she can finally go home.

She opens the door and leaves her bag on the floor.

She just wants to jump into bed and put the blankets over her head.

But she can’t, she has to cook dinner and clean up her room.

She wonders how she can survive this 5 square meter student room.

She misses her mom’s home cooked meals, being accompanied by her family

and cuddling her dog not having to worry about anything.

She smiles because she remembers that she picked up the IKEA Student Food Box.

A box filled with IKEA food that brings a smile on your face."

My Perfect Week

Monday was pretty basic day as always. First school then working till late. Im working every single monday and tuesday when all my duties are done which means school lessons and tasks. Im trying to put my school before my work but Im still not good to refuse my work. Or at least to tell my boss that I cant make it even im fully booked. Because we are really close friends and my attitude towards money is always thirsty. And Im student so I need the money for future savings and my hobbies. Even I do work a lot it doesnt mean I have that much money. I have a home savings account, as well as the value- and fund accounts. When the money is transferred from from my current account, i cant have it back, without having to shut down the savings account. For me, it is a good way to save, otherwise, would use the money needlessly. I think the way conservation is important if you want to be prepared for unexpected expenses or to secure future plans. While saving the purposes of giving up something, it means at the same time that the money is actually available in the future. However, the saving is usually in relation to income. More on earning a higher income is, because the standard of living is generally better so you can live bigger. There are pursuits, the inhibiting activities and other expenses. Your own attitude counts most. And small changes make a difference. Usually it means need to work harder or reduce costs. In fact, I personally prefer to work more because I have a lot of hobbies, related to the sport. But I highly recommend savings. Saving a lot of useful information can be found in various banks website. If you are interested in the topic, you should make a plan for expenditure and revenue. Even a small savings is homeward and prosper future.

My perfect getaway trip from Himos, a wonderful Ski resort area.

I also try to live cheaply. I do not need expensive things in my life. Rather I enjoy the small things of everyday life. And here is a good example of it. On wednesday morning on a whim we left to cottage for only few days. And it was great decision. We had a relaxing getaway with my family and full of winter activities. The best part was the time we spent together with the loved ones. A busy lifestyle needs a counterbalance to rest. Trying to balance with work, school and hobbies is not always easy. Running from place to place. But now I am full of energy. I just got to focus on myself and did lots of outdoor activities. Now this weekend I'm at work and I do the rest of the school tasks. I'm a little behind the positions, because of the holiday. But it was all worth it. It was exactly what I needed. Natural effect on the human body and mind is incredible. Nature gives a surprising amount of strength and energy. ForestResearchInstitute survey says that a very short time in the woodsaffect the human psyche and physics. Sanna Kähkönen wrote an interesting article about the natural health benefits. In my experience I am able to empathize through writing. In particular, the movement in nature is unobtrusive when enjoying the scenery. On my cottage getaway I skied easily many kilometres middle of forest. Exercise was the only plus. I really enjoy it my time and the silence. Indeed empowering.

Hopefully those pictures sends you some good vibes, Cheers!